The creation of the new Midland web site came at the same time they were going through their rebranding process. Which, honestly was perfect timing. Their old site had few pages and fewer pieces of actual information. So, a new site to launch with their new branding solidified the entire effort.
I helped design and develop the new site. We created an entire product hierarchy for retail, business and wealth management. This was something that was woefully missing in the previous site. Now products had a place to live and breath. As bank campaigns ran, now web pages existed to capture interest in these products and provide next steps for customers. A new messaging system was implemented that gave live status of all of the bank’s retail online banking products. This made customers aware of potential maintenance or unexpected outages. The site has served the bank well as direct communication channel with it’s customers. Something they didn’t have before. Traffic has increased substantially since launch and the accolades confirmed the importance of the undertaking.
May 15, 2018
Midland States Bank