Have you ever sat at work and wondered why the company you work for is doing something a certain way? And, you know you have an idea that will make it better. Integra Bank encourages this quiet innovation. Integra encouraged employees to take ownership in their company.
The bank needed a symbol that brought this message forth. It needed to be something simple and easily recognizable. What I came up with was just that, the light bulb. The new service mark incorporates the parent logo as the filament within the bulb. This helped to tie together the message that Integra continues to burn bright from the innovations and ideas of it’s employees.
May 14, 2018