I care was Integra’s initial customer service initiative. This initiative included things like being open ten minutes early and ten minutes later than the posted hours. They increased the time of the customer call center. They also put the tools into the hands of the employees to handle problems that might arise.
This new service initiative needed a service mark that would be recognizable and reflect the attitude of the program. I came up with many different options, but ultimately I ended up with one of my initial designs. The result, a smile below the words which captured exactly the feeling they wanted to deliver with their new program.
May 15, 2018