Integra Bank’s 2003 Annual Report presents their new service program “I care”. The annual report successfully captured this theme by showing the individuality of the people who serve and those served. This program gave way to the rebranding of their existing customer service department. They relaunched this department and aptly named it the IntegraCare Customer Service Center. With the relaunch they were equipped with new tools to handle customer issues and utilized web-based software to identify, log and escalate potential customer service issues to improve the way Integra does business. Today, Integra is known for having the best customer service among their competitors.
May 15, 2018